“Punch Them in the Spine”

Yesterday on our Facebook fan page somebody posted this question:

Any tips on convincing a friend to give Chiropractic care a try?

Admittedly, my initial response was “Punch them in the spine”. Unfortunately sometimes my fingers work faster than my filter. 🙂 I think this is a very good question. It’s one I think every chiropractor is trying to answer as we try to convince our friends, colleagues, etc to at the very least give Chiropractic care a try. As a chiropractic patient since I was 3 days old I sometimes have difficulty relating to people who are outside of chiropractic looking in. I can understand some of the apprehension though.

One evening I was out to dinner with my family and an old friend we knew in college approached our table. She mentioned that she and some other common acquaintances had been talking about the fact that I am now a chiropractor. They all agreed that they could never come see me. I was a little hurt and I asked, “Why not?” She said they thought it would be weird to have me see them naked. The point is… some people have absolutely no idea what chiropractors do. (For the record we don’t have people get naked).

I could write hundreds of articles about exactly chiropractic does but when it comes to influencing your friends, all of those articles combined would never be as convincing as what chiropractic does for YOU. Let’s say you are the gentleman who came into the clinic today with excruciating low back pain. He had to stand to fill our his paperwork because the act of going from seated to standing and vice-versa was too painful. The pain was bad enough that he couldn’t even go to work. He had never been to a chiropractor before but he went to his primary care doctor who prescribed pain killers and muscle relaxers. This common treatment approach is not terribly effective and is particularly unpleasant when you are already taking several other prescription meds as this man was. So he was convinced by a family member to “give Chiropractic care a try.” We took a history, did an exam and discovered that a chiropractic adjustment was exactly what he needed. I explained to him that he had inflammation in the joint surfaces of some of the lower back vertebrae and this was causing muscle spasm any time he tried to move. We were going to get those muscles to relax using some electrical muscle stimulation and a hot pack. Then we would adjust his spine to remove any interference from the nervous system and allow his body to heal itself. He left the clinic after the treatment feeling 400% better.

So when somebody asks this man about chiropractic care he is going to skip the part about inflammation, muscle spasm, and the nervous system. When they ask he will tell them about how he hobbled in before treatment and walked out after. That’s what people want and need to hear. They want to know what chiropractic does for YOU. Your testimonial is the strongest evidence they will ever receive that chiropractic works. Here are some testimonials from a few of my satisfied patients. Even these will matter less to your friends than your personal story. Even if you are coming for wellness care you can tell them about how valuable it is to avoid problems and what a good feeling it is to know that you are caring for your body. They trust you and they want to hear it from a credible source.

Maybe the best thing you could do is bring them to your next appointment. When they witness with their own eyes (especially the part about nobody being naked) it will be easier for them to take the plunge as well. Another advantage is that they can feel free to ask me any questions about chiropractic or their specific condition. Typically if somebody is interested they will go ahead and schedule their own treatment right then and there.

Chiropractic is one of the most wonderful things you can do for your health. It is all natural, non-invasive and extremely safe. I’m always excited to expose this amazing healing art to people who have never experienced it before. We value referrals very highly so you can rest assured that whoever you send our way we are going to give them our very best. We want to make you look good. We want to make you proud. And above all we want you to be able to say these five important words: “Neener, Neener! Told You So!”

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